Pernod sets up wine division
27 October, 2010
Following a strategic review of its global operations, Pernod Ricard has confirmed that its key international wine properties will be grouped and managed under one business – Premium Wine Brands.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
